What's your share?
Problem: Landfill’s nearly full. The trouble is, paper made from virgin fibres, even from FSC or PEFC certified forests, does nothing to reduce landfill.
Solution: revive uses recycled fibres. So by using it you’re actively taking waste paper out of landfill.
Now tell us what YOU think.
Want to ensure that your waste office paper doesn't end up in landfill?
Find out more information on yoyo, our closed loop recycling service, where
all the waste paper collected is used to produce new recycled office paper.
We only print on recycled papers so can not say if there is a price difference to virgin fibre, but if cost is an issue - print less! Revive is a fantastic paper, you can not tell it is recycled, images look great, and it is lovely and white. We need more people to use papers such as this. If printers moved to only using recycled papers as a house stock - this is the only way people will change the attitudes towards recycled and get them away from vigin stock.
Well I think its a good idea and a valid point. Who cares if a few paper flyers are printed if it creates a shift towards using recycled stock and makes savings in the long run its worth it. I didn't trust recycled papers of old as they often simply contained re-used pulp from excess paper mill waste or papers that were created by the mills themselves and had never left to go into circulation. Even FSC seems to be a bit misunderstood with clients thinking its recycled when its not (unless its FSC 100) - i think RHG needs to push revive as much as possible - theres no reason not to use it
i was really disappointed as as not only did I receive a pack but also a colleague. We are a nature conservation agency and already play a big part in the recycling programme, the clue is in our business name. This is an unnecessary waste of time and resources just to plug your business.
It's a fair point that there are now alternative ways of sending a message and that the pre-mailer could have been dispensed with. However, as a paper merchant, we think it's a justifiable opportunity to get a sample of our product into the hands of potential customers. We did deliberately use a lot of white space on the pre-mailer though, in order to minimise ink consumption, and hopefully most recipients will choose to recycle the piece. I was particularly interested in your comment about the 'culling of rainforests', which I think is a powerful example of irresponsible practices that will be to the detriment of future generations. However, I think it's unfortunate that many people believe that the paper industry is responsible for this rainforest destruction, which in the vast majority of cases is not true. For the most part, managed forests or plantations provide the virgin wood fibre for papermaking. Of course, it's also important to ensure that these sources are responsibly managed, which is why Robert Horne works with WWF (as a member of their Forest & Trade Network) and provides FSC and PEFC certified products. It's also another plus point for recycled papers, as using waste paper again will help to reduce the pressure on natural forests.
Speaking of contributing to landfill... you must mail me at least once a month with what are beautiful but irrelevant paper samples. Buying paper in bulk is not part of my role! And if it ever is, believe me, you have communicated sufficiently enough for me to make Robert Horne my first port of call! I'm sure if you cleansed your database you'd be able to reduce your contribution to landfill significantly!
I received a pack through the post today informing me of your revive product and our recycling responsibilities. Really disappointed. I'm not sure I needed to receive a printed A5 flyer beforehand... sending me the plastic 'landfill' pack would have been more effective on its own. Essentially, you've just wasted numerous gallons of printing ink or toner cartridges in a pre-mailer that people will just throw away and perhaps not in the manner you would prefer. Sending the plastic pack involves the recipient more and because I've now got two different substrates to deal with I will indeed think about how I dispose of them properly. DM can be a subtle art if executed properly and with forethought but I really think marketing of this kind can backfire terribly. As a designer of over 20 years experience, the last thing I want to have to try to 'file' somewhere is another A5 flyer - the format is as old as the hills and shows little imagination. As the digital age takes over from paper-based promotions I am sure that these companies are starting to see their industry come under huge pressure to ensure they act responsibly in the current climate so that our children's futures are not blighted by dwindling energy resources and unnecessary culling of rain forests. I'd prefer to receive SMS or email messages so that I can refer back to them at my leisure rather than adding to my recycle bin. Good execution of the bag idea but more responsible thought about the bigger picture please.
Trouble is there are so many really serious issues that need addressing and each and every new problem: flu, politicians, global warming, carbon footprint, Michael Jackson etc dilute our attention and focus. Too many people thinking it's someone else's responsibility and too many big businesses not following through on their corporate social responsibility. But the more of us who have the capability to stay focussed on the problems, and not to be diverted by every bit of media hype, the better. Recycled still seems to be a dirty word to most but come the end to the crunch and this will/should be getting everyone as hot under the collar as Global Warming. We still have great difficulty selling this to big companies, when it should be them insisting we sell it to them. There is no quick fix to landfill, only time and Money and education, so keep it up RH. this is a start.
Until the gap in the price of recycled paper becomes a lot closer to the price of virgin fibre products the majority of customers and printers will go with the cheaper option most of the time. On a positive note when we have used Revive the paper has performed very well, ink lift is good, it dries off quickly and can be run at speed. I belive that we will begin to see a greater shift towards recycled paper as the products are greatly improved, cost is creeping down and legislative pressures will increase.
Most of us are already recycling, so we should close the loop by making sure that we are also using recycled products, like Revive.