Robert Horne revives 50:50

14th July 2010

Robert Horne Group, announces a new development to its market leading revive 50:50 range.  Robert Horne has collaborated with leading environmental paper manufacturer Arjowiggins Graphic in a shift that will see improvements to their revive 50:50 quality and guarantee consistency of this market leading grade.

revive 50:50 now has a higher, dependable whiteness, lower carbon footprint and a fully auditable waste trail.

Philippa Charlton, Group Marketing Director at Robert Horne, comments: "Robert Horne's new partnership with Arjowiggins Graphic confirms our continued commitment to ensure the consistent and reliable sourcing of the revive 50:50 range. Considerable work has been implemented to optimise the quality of the waste stream to ensure a constant white and clean end product. The UK also supplies 20-30% of the waste paper used in revive 50:50's production saving precious landfill."

revive 50:50 is positioned to appeal to the government and corporate sectors; the new shade meets the industry demand for an exceptionally high quality white recycled FSC certified paper combined with 50% FSC virgin fibre - perfect for corporate publications where recyclability is required and quality essential.

Philippa added "The new improvements to the 50:50 range reaffirms revive's standing as the market leading brand. These improvements can be used to help customers to achieve and enhance their own, and their clients', environmental and corporate responsibilities."

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