Robert Horne Group announces new Reseller division dedicated to the office reseller sector
24th August 2010
Robert Horne Group has created a new division dedicated to the office reseller market. With specialist knowledge and experience in this highly competitive sector, the new division has a team of account managers and marketing support to help resellers maximise the potential of their paper category.
Robert Horne already offers the widest range of office papers and is looking to complement this by increasing the choice of products it offers to resellers. Its range now includes commercial envelopes, as well as packaging materials such as Mail Lite envelopes, Kraft paper, tape and bubble wrap, all of which can be delivered next day along with your regular paper order. Taking advantage of the scale of its purchasing power, the Group is looking to further broaden its product range over the coming months in order to offer resellers even greater product selection and support. Paul Farrell, Divisional Director, Resellers, believes it is a logical step to take, "Our core expertise sits in procurement, stock management and logistics, meaning that our operation lends itself well to providing many other products delivered in bulk to our reseller customers that can often be costly and time consuming for the reseller to source independently.
"We're already starting to gain a significant share of the packaging sector and there's more to follow. However, we're not trying to compete as a supplier of office products; what really differentiates us is our ability to provide resellers with the tools to make more money out of the products they sell. As volumes in many categories decline, we all need to find ways of selling smarter and maximising margins, our business isn't about just selling a basket of products at a price, it's about helping the reseller to gain the best possible return from their selling and marketing activities - a more intimate & valuable approach. Additionally, this doesn't mean that we're moving away from paper, quite the opposite, it will always be core to our business and that of our reseller customers. We still ultimately aim to significantly grow our share of paper within the reseller channel, supported by our strong brands such as HP, IBM and Motif".
Robert Horne understands that maintaining customer loyalty is key to the success of any reseller business. With this in mind, its dedicated marketing service will work with you to develop promotional activity and incentives that are tailored to the needs of your business. Sarah Barnes, Reseller Marketing Manager says, "We recognise that bespoke marketing activity delivers better results for all our Reseller customers as their business model and approach to the market differs from one customer to another. We also believe that working in this way will help drive improved retention, as such we actively encourage our customers to speak to us so we can work together on marketing campaigns that add maximum value in the future."
To find out how Robert Horne's range of products and services can benefit your business, please call 08457 210 297.
Robert Horne already offers the widest range of office papers and is looking to complement this by increasing the choice of products it offers to resellers. Its range now includes commercial envelopes, as well as packaging materials such as Mail Lite envelopes, Kraft paper, tape and bubble wrap, all of which can be delivered next day along with your regular paper order. Taking advantage of the scale of its purchasing power, the Group is looking to further broaden its product range over the coming months in order to offer resellers even greater product selection and support. Paul Farrell, Divisional Director, Resellers, believes it is a logical step to take, "Our core expertise sits in procurement, stock management and logistics, meaning that our operation lends itself well to providing many other products delivered in bulk to our reseller customers that can often be costly and time consuming for the reseller to source independently.
"We're already starting to gain a significant share of the packaging sector and there's more to follow. However, we're not trying to compete as a supplier of office products; what really differentiates us is our ability to provide resellers with the tools to make more money out of the products they sell. As volumes in many categories decline, we all need to find ways of selling smarter and maximising margins, our business isn't about just selling a basket of products at a price, it's about helping the reseller to gain the best possible return from their selling and marketing activities - a more intimate & valuable approach. Additionally, this doesn't mean that we're moving away from paper, quite the opposite, it will always be core to our business and that of our reseller customers. We still ultimately aim to significantly grow our share of paper within the reseller channel, supported by our strong brands such as HP, IBM and Motif".
Robert Horne understands that maintaining customer loyalty is key to the success of any reseller business. With this in mind, its dedicated marketing service will work with you to develop promotional activity and incentives that are tailored to the needs of your business. Sarah Barnes, Reseller Marketing Manager says, "We recognise that bespoke marketing activity delivers better results for all our Reseller customers as their business model and approach to the market differs from one customer to another. We also believe that working in this way will help drive improved retention, as such we actively encourage our customers to speak to us so we can work together on marketing campaigns that add maximum value in the future."
To find out how Robert Horne's range of products and services can benefit your business, please call 08457 210 297.
