Fabriano Range
11th April 2012
Robert Horne Group meets the creative brief
Robert Horne Group has launched a new range of creative papers called Fabriano.
Extensive research identified the top criteria for creative designers and printers when specifying papers - with the right choice, availability and competitive pricing; quoted as the top three.
Fabriano - a narrow and deep range of FSC-accredited creative media, available in weights between 90gsm and 480gsm, has been developed in direct response to this research. "The Fabriano collection has been created to meet our customers' exact buying criteria. This comprehensive range of contemporary products is grouped in four distinct categories - Whites, Metallics, Colours and Translucents - a move designed to make it easier for printers to identify and specify the right solution for the application in hand," says PaperlinX Marketing Director Philippa Charlton.
Within the Fabriano range is the Fabriano Colours collection that offers a choice of 13 key colours, all of which are guaranteed for great on-press performance. Five colours have Indigo certification and sapphire treatment is available across the entire range. Plus, all Whites, Metallics, Colours and Translucents papers are held in stock and keenly priced.
A comprehensive social media campaign that includes Facebook and Twitter will support the launch alongside a wide range of marketing materials, guides and swatch books; designed by SeaDesign and featuring images by renowned photographer Lee Funnell.
